Lou Arcudi, a Yoga instructor in Boston, Massachusetts, needed a modern and bright logo for his new Yoga class business. My goal was to create something modern and familiar, with the ability to change in color and dimension throughout different applications and uses.
One of the poses Lou had called out in the very beginning was the Lotus Pose. I began tracing the shape of this pose and came up with a very familiar shape, resembling not only the pose itself, but also an A, for Arcudi.
I introduced color and showed Lou ways to incorporate this shape onto photos and future business cards.